TAKE A DIFFERENT LOOK
TAKE A DIFFERENT LOOK French novelist Marcel Proust said, ?The real voyage of discovery consists not in seeking new landscapes but in having new eyes.? This could not be more apropos for salespeople and sales manager as they seek to understand and improve their customers? experiences. Looking at, experiencing a store, a sales process, a […]
DO YOU SEE WHAT YOUR CUSTOMERS SEE?
DO YOU SEE WHAT YOUR CUSTOMERS SEE? As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let?s not forget what the First Moment of Truth is: When people contact your dealership. I want to focus on what happens when customers get on site and how what […]