The FIRST GROUP FAMILY OF COMPANIES has some of the top producers, trainers, consultants, and support staff in the industry.  First Innovations deals directly with the retail automotive, motorsports and financial institutions and has over 100 years of combined experience.  Service and results are what separates First Innovations from the rest.  Our commitment and dedication to ensuring each of our clients achieve their goals and objectives can be substantiated by hundreds of references nationwide.


First Group’s Family of Companies corporate offices are located in the beautiful Texas Hill Country in Northwest Austin, in the Arboretum area, just 15 minutes from downtown Austin. First Innovations, First Guard, First Insured and First Admin conduct the majority of their administration from these offices with a highly qualified and well staffed operation. First Innovations conducts monthly training and seminars in its state of the art training center complete with computer electronics, graphics, video, internet, cable access, and role playing rooms and recording.

In addition, First Guard’s vehicle service contract claims administration offices are located in Bedford, Texas (Ft Worth area).  Our VSC claims administration is staffed by ASE certified claims adjusters and supervisors, with complete high level technology for online submissions and approval capabilities with over 28 years of claims administration experience.

First Administrative Services Corp performs the functions and duties of an administrator obligor and provider along with claims adjudication and administration for many of First Group’s automotive products.

First Insured provides Commercial Lines (Workers Comp/Open Lot/Garage Keepers/Liability/etc.) insurance for automobile dealerships and businesses, and Personal Lines (auto, home, umbrella and life) insurance for our customers.


First Group’s Family of Companies have forged Strategic Partnerships in Business with an outstanding lineup of the world’s most financially sound insurance companies and successful software and administration companies in the industry.  Our financial backing and fully insured programs are backed by over $100 Billion in Assets through A.M. Best Top Rated insurers.


Vehicle Service Contracts, Ancillary Products, GAP


Insurer for VSC, Personal Lines and Commercial Lines Insurance


Credit Insurance


Elite Environmental Exterior, Interior and Windshield Protection


First Innovations’ dealership performance reporting software provider


Mike Edwards
President & CEO

MIKE EDWARDS, President/CEO of First Innovations, Inc. and First Guard Warranty Corporation, has over 40 years of experience in the automobile industry.

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Emily Stuetelberg, MBA, COO
Chief Operating Officer (COO)

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If you are interested in first year earnings in the high five figures and potential career salaries well into the six figure incomes annually, then First Innovations has your opportunity.

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