Products & Services

First Innovations and First Guard provide a full range of automotive income development products and services in F&I and Sales, as well as Fixed Operations, that ensure each dealership has the right products for the right customers at the right time.

First Insured Insurance Agency

The First Group Family of Companies continues to grow its holdings and improve its impact on the automobile dealership industry by providing a strong competitive source for all commercial lines and personal lines insurance available in the market place today.

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Credit Insurance and GAP Insurance designed to protect the consumer’s assets and credit.

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Vehicle Service Contracts

First Guard’s service contracts are fully insured by top insurance carriers, rated “A” (Excellent), Financial Size IX by A.M. Best.

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Ancillary Products

First Innovations offers several types of ancillary products with various product warranties and benefits. These products provide excellent added value to the consumer and all are fully insured through various top rated insurance companies in the United States.

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Auto Suite Software

First Innovations provides a complete suite of programs and software designed to ensure the maximum performance and success of your dealership personnel and departments.

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